State Priority: Marketing

Marketing programs and learner recruitment are ongoing responsibilities for consortium members. It is also vital that local communities understand and support regional consortia. Programs aligned to this area should share successful marketing strategies and practices, such as employing social media in marketing, budgeting for marketing, using data to target marking efforts, or strategies for keeping marketing current and effective.


Title and Description
Subject Matter Expert
Community of Practice

Hanover Research - Best Practices for Marketing the Virtual Campus

NYU’s Senior Vice President for Enrollment Management, MJ Knoll-Finn, provides several high-level tips for translating admissions and enrollment events into virtual engagements. The tips include: make the virtual engagement personal; provide structure, consistency, and compassion; be boldly creative; and more. Download the Hanover Research infographic to learn more.

Hanover Research
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